David is a 16-year preconstruction veteran who went from 5,711 monthly impressions to a voice his entire industry checks daily (entirely organically)

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  • 16+ years in preconstruction — reducing cost exposure, tightening documentation, aligning design and execution teams on complex builds.
  • Deep expertise, no distribution — the insight that prevents seven-figure mistakes existed. The audience to receive it didn’t.
  • The gap was not skill. It was visibility — and that’s where we started.
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David
Founder & Principal, Preconstruction Consulting LLC
16+ Years Experience Preconstruction Risk Management LA · SF · NY · Chicago
01
Lack of Visibility
~5,000 monthly impressions. Minimal engagement. Limited industry exposure.
02
Undefined Content Strategy
No direction, no consistency, no alignment with developers, owners, or construction stakeholders.
03
Limited Audience Relevance
Not reaching the senior decision-makers positioned to actually influence project outcomes.
04
Absence of Inbound
Low engagement meant zero inbound conversations, consulting inquiries, or collaboration requests.

Click through each phase, this is the actual order of operations, not a highlight reel.

PHASE 01
Account Reactivation
PHASE 02
Story-Driven Positioning
PHASE 03
Data-Driven Optimization
PHASE 04
Expanded Authority
HIGH VOLUME ACCOUNT REACTIVATION
Rebuilding trust with the algorithm.
The first phase focused purely on posting frequency — consistent, high-volume activity designed to rebuild algorithm trust and reintroduce David’s profile into the industry feeds it had disappeared from.

Hover over the chart to check clear trajectory over the course of a year of working organically.

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MONTHLY IMPRESSIONS — LATEST MONTH
▲ 30,131.5% vs prior year
HOVER ANY POINT FOR THE EXACT NUMBER
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Impressions on top-performing posts — multiple times a month
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Average impressions per post — sustained, not a spike
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Cumulative impressions, +30,131.5% vs prior 365 days
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SENIOR DECISION-MAKERS
Directors, VPs, C-Suite
Other Professionals
Industry Audience Breakdown
Strong representation from real estate, civil engineering, and architecture alongside core construction.
50%
Decision-Maker Reach
Directors, VPs, and C-suite executives — engagement from people with actual buying influence.
64%+
Company Size Diversity
A balanced mix of small, mid-market, and enterprise firms.
Balanced
Geographic Authority
Strong visibility across LA, San Francisco, New York, and Chicago.
4 Hubs

Checkout his top performing content.

Comments he got.

4,200+
Followers — up from ~900, entirely organic
Inbound
Consulting discussions & project inquiries from content
Forum
Comment sections evolved into professional exchange
$3,500/mo
He himself upselled himself after watching the results he got.
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